Tuesday, May 24, 2011

Magna Cosma design job is finished!

I am satisfied with those job we did together with girls from HR department of "Magna Cosma" factory here in St.Petersburg. Personally, I am fan machines, vehicles, automotive production, etc. But first of all I am fan of those brain, who created all those machine and who made them alive. And for sure I like the productive line of this factory. Cause robots now are able to do a lot of things.
Recently, we have finished internal communications campaign. The main goals of visual parts were:

  • to introduce new concept of fairness committee to workers,
  • to deliver benefits  and tasks to them
  • and to have them prepared to make a decision when electing this committee.

So, mostly those posters and brochure are made of information.They are formal and almost not emotional. They are aimed to make people also proud of their work place. Their work place is taking care of them, and company wants to have civil society inside workplace with people "who care".
There is a logo of fairness committee. Colors of materials are colors of Magna brand (dark grey and bloody red).
Here are works. Hope, you will like them!

Saturday, May 7, 2011

Who are Children Born in the Era of Internet?

This post is absolutely connected with the one called What Technologies are doing with Our BrainBut tonight I would like to share with you some thought, I found in a book  iBrain: Surviving the Technological Alteration of the Modern Mind.
According to authors, there is type of people born before Internet Era and in the Internet Era. As human brain is very plastic, there may have happened several changes, which we can not feel, but we may notice. During the process of evolution we gain some new functions and we lose some too.

 WE LOSE
ability to recognize emotions. In research made by Robert McGreeven, where group of computer-addicted pupils was recognizing main human emotions worse than those who haven't computers at home. What is important human empathy have had an urgent, and life-important ability to survive. Using empathy human beings were able to hunt, to communicate in society and to understand emotions of animals.

WE GET
multitasking. All threads of information contemporary teenager meets, may be not as empathic as it was before, but it is much more diverse, deep and multifunctional.We are able to switch from book to movie, from movie to article. Imagine if our predecessors were switching from tiger to elephant and then to birds...
 WE LOSE
close contacts. In past people were living/ hunting/ surviving in small groups with closest relatives and friends. Now the number of social contacts is enormous. Remember how many friends do you have on Facebook or Vkontakte?! But to most of them you are just ready to write "Hey, what's up? How are you?"

WE GET
new gestures. We recognize smiles, menu of the browser and also we are able to type on keypad with a speed of 200 signs per minute. We are using mouse or we are using touch pad with our fingers- and now this gestures are much more meaningful to us than to our ancestors.
 WE LOSE
our language. Accoring to Noam Chomsky, grammar is inside our brain from our birth. General rules are included. Apparatus of grammar is common for every language, and the difference between different languages appears only when person learns languages. Now we included a lot more things in our language. LOL, WTF, IMHO, (:, (;. Internet like parasite is putting new formulas in our brain.

WE GET
computer as a best friend of a child. Children are giving names to their computers and the miss them on holidays. It seems like small ducks think that you are their mother, considering the fact if you were the first thing they saw after birth.

 WE LOSE
slow reading. Twitter, MSN, Skype, SMS taught us to be short. Influence of the language on the ability to think is well-known. There is an opinion that our logical thinking was born with writing and speaking clear, with slow reading. Now for us is much more difficult to read articles and books than messages and statuses.  Text is not oral speech: you can compare parts, you can go backwards, you can follow the development of thought. Reader is not under the influence of speaker. Text includes more complicated constructions. Short statuses bring us bactk to exclamations ? Or they make us be more concrete in producing our thoughts?

WE GET

deep logic. The brain technique of reading web-page is absolutely unique. Hypertext is another type of reading. Here you can go deeper (move with a link, than with another one, and it  can be infinity). 
There was an experiment where scientist invited experience Google-users and newbies. They put them into MRI (tomograph), which were scanning they brain while they were making Google search. At the end, they found that those experienced users were using particular and specific zone in their brain, which were not active in the brain of newbies. This means that brain created/planned particular zone for the internet search! Brain is reading web with another part of the brain, than when it is reading book. This part of the brain is also responsible for the fast and intuitive decision making process.

Sunday, April 24, 2011

Happy Easter

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Waste land

Can you imagine how many tones of garbage produces one big city in a day?
Can you imagine how much of those rubbish could be recycled?
According to the heroes of the "Waste land" movie- the movie about the largest rubbish spot in Brazil- it is possible to recycle and reuse more than a half of all garbage in a waste land! 
I recommend you to watch this movie to learn something new not about garbage/litter/rubbish and not even about recycling/reusing/reducing, but about people, so different, so particular, but so great!

Here is a web-page of this great project, where you can learn more! http://www.wastelandmovie.com/

Saturday, April 23, 2011

Flickr Mobile Uploads

Recently, there is a great weather in my city, and I am happy that I have an opportunity to make snapshots on my mobile camera in every place, shooting everything I want. I make also a lot of Lomoshots, but they are different, they give me enjoyment of the process!
Here are some mew Mobile Uploads! Hope, you will enjoy them too!

How to identify truth and fake in the news?


How can I identify, if news is real/truth/happened or if it was created by newsmakers/advertisement agency/politicians?
0. One way to understand it is to check the newsfeed during some period of time.
1. Check how news was developing during a month (growing ratings and following down in few days and then growing again or just one big pick?)
2. Did they say how everything had started/happened?
3. Did you hear/see any personal stories from participants?
4. Did they continue giving you new details or were repeating the same stuff?
5. Check how big approximately was social media fad about this topic
6. Were there diverse videos from people on Youtube around this topic, or there were just 5 plots going all over the web and TV?
I noticed, that when our TV and radio [mostly censored and government-rulling channels] are showing some cases about terrorist killed by the military man in Caucasus or showing some heroic operation made by "ex-KGB agents", they all have the the same structure. There is no info about those people before, they appear  from nowhere, do something and then disappear nowhere. There is no other people who were participant in their operations, there is no clear details and, as we say it in Russian, "all ends are going under the water".
But if the situation is real, it is full of details. Like it was in Japan with Fukushima.
Here is the map where you can see world's reaction (social media fad) around those catastrophe. It has interesting dynamics, and it shows, that this was real.


How Fukushima's Radioactive Cloud influenced Social Networks globally
Create a free website - Webnode.com


Wish you to identify truth and false in the news! And if you have other methods to do this, I would be graceful for your comments!